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Everything You Buy is About to Change

The Hustle · 12m33 · source

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Everything You Buy is About to Change

  • Global Barcode Transition: GS1, a membership-based nonprofit, is pushing for a shift from traditional 1D barcodes to 2D barcodes by the end of 2027.

  • GS1 Role: Manages barcode standards and systems for major retailers globally.

  • Sunrise 2027: By this date, all major retailers are expected to be able to scan 2D barcodes at point-of-sale.

  • Retailer Requirement: Every brand needs to comply with the new standards.

  • Barcode Basics: Barcodes like UPCs identify products broadly but not specifically.

  • Example: Two identical packs of gum have different barcodes, yet are treated identically by scanners.

  • GS1 History and Influence:

  • Formation: Created in 2002 to manage barcode standards after the Uniform Code Council.

  • Influence: Became a gatekeeper for barcode prefixes and systems used worldwide.

  • 2D Barcode Advantages:

  • Additional Information: Can store more data including serial numbers, manufacturer info, and recall details.

  • Scanning Technology: Requires camera-based image hardware, like smartphones.

  • Implementation Challenges:

  • Dual Barcodes: Products must carry both old and new barcodes until checkout systems update.

  • Label Space Constraints: For small items like lip balms or vitamin bottles, space is limited.

  • Business Impact:

  • Costs and Strategy: Brands need to plan packaging redesigns up to a year in advance.

  • Software Infrastructure: Requires building or purchasing software solutions for managing digital links.

  • Industry Examples:

  • Beach Body Butter Case Study: Demonstrates the new barcode's data requirements.

  • Cerveza Charo: Showcases the complexity of international compliance with single codes.

  • Future Trends:

  • Marketing Opportunities: Larger brands can leverage new layers of marketing through digital links.

  • Cost Commitments: Small businesses may face higher costs for maintaining this infrastructure.

  • Regulatory Environment:

  • Voluntary Compliance: GS1 standards are voluntary, but major retailers verify against their database.
  • Impact on Retailers: Major players like Walmart and Costco will continue to enforce these standards.

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